Crowdcore | My Site

Crowdcore - Empowering Brands to Leverage AI for Influencer Filtering

Client

Crowdcore

Industry

Team setup

2 UX designer / 1 developer

Timeline

1 week

Goal

To design an intuitive AI-powered influencer search system that integrates strategies into the user flow, reduces manual effort, and enhances search clarity with persona recommendations and a comprehensive search summary.

Challenge

Lack of AI Experience:
Current interface relies heavily on manual filter inputs, which dilutes the AI-driven experience.
Strategy Visibility & Switching:
Users are unaware of the current strategy in use and are not encouraged to explore alternative strategies.
Introducing Personas:
AI-generated influencer personas need to be integrated smoothly as a key output for recommending influencers.
Balance Between Automation and Control:
Ensure AI provides meaningful assistance without overly restricting users' ability to customize searches via filters.

Old webiste screens

Constraint

Our client need us to deliver a streamlined, investor-ready concept within a tight one-week deadline, so we will mainly focus on the user flow instead of the visual part.

Solution

Streamline the influencer search process by replacing overwhelming manual filters with an AI-driven flow that starts with a simple brand input box tied to a specific strategy. Generate visually engaging AI personas as impactful search results, allowing users to refine recommendations with adjustable filters and AI-powered shortcuts. Integrate strategies seamlessly into the workflow, guiding users through selection and categorization while maintaining flexibility. Enhance usability with a redesigned homepage featuring a historical search section, enabling users to trace and explore records across different strategies effortlessly.

5

iterations

3

Primary user flows

4

Key features

Stakeholder Meeting

We started the project with a kickoff meeting with the client, Crowdcore, to understand their challenges and goals for the AI influencer search platform.

Identified Issues: Overwhelming manual filters, lack of AI emphasis, and unclear strategy integration.
Initial Suggestions: Streamlining the user flow, integrating AI-driven personas, and improving historical search visibility.
Aligned Goals: Prioritize designing an intuitive flow and wireframes to highlight AI capabilities within a tight one-week timeline.
This meeting established a clear direction and shared understanding of project constraints and deliverables.

Competitor Analysis

To inspire design decisions, we conducted a quick competitive analysis of similar AI-powered platforms in adjacent industries, focusing on:

How AI was embedded seamlessly into workflows.
Interaction patterns that delivered an intuitive and impactful “AI feel.”
Successful use of visual metaphors (like personas) to humanize AI outputs. This research highlighted ways to reduce manual input while emphasizing AI’s smart and dynamic nature.

User Flow and wireframes

Multiple flow versions were quickly sketched to explore different approaches to merging strategies, persona templates, and filters with AI suggestions into one cohesive experience.

At the same time, we created low-fidelity wireframes for key screens, focusing on functionality and layout.The designs were presented to the client for review, enabling them to select a preferred direction.

Iteration Based on Client Feedback

After the client chose the most aligned version, they provided updated feedback to fine-tune several elements, such as:

Adjusting the balance between automated AI results and user customization.
Enhancing the visibility of strategy selection throughout the workflow.
Refining persona templates to make them more visually distinct and user-friendly.
removing several elements that developers won’t be able to realize at the moment.

We iterated on the designs across several cycles to align with these requests, ensuring all client needs were met while maintaining a focus on usability and clarity.

Iterations

Deliverables

Annotated wireframes demonstrating:

Strategy integrated search flow.
Persona templates and adjustment options.
Filters with AI-powered shortcuts with editable presets.
The enhanced homepage with historical search and strategy navigation.

Through a streamlined and highly collaborative process, the project met both functional and strategic goals, showcasing the platform’s AI capabilities and positioning it effectively for the client’s investor presentation.

Final wireframes